River Bend Marketing Communications Group

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River Bend Marketing Communications Group
1007 Henry St., Alton, IL 62002 (Suburb of St. Louis, MO)
Phone: (618) 463-1027
Fax: (618) 463-0881

Informational Resources

We know that in choosing a plan of action for your business, you need quality information from reliable, trusted sources. Below, you will find articles and information that should help you as you make decisions about how to effectively market your company. Public relations, advertising, and media relations can be a tricky minefield to navigate…especially in the healthcare industry. That’s why River Bend Marketing is here for you; together we can make a positive impact on your bottom line.

Articles

Stretching Your Healthcare PR and Marketing Communication Budget Dollars in “Tough Economic” Times

Abstract: Although the economy is showing signs of strengthening, this white paper offers strategies for helping your marketing department make every healthcare communications dollar count. Methodologies are presented to help you maximize your marketing expenditures and eliminate waste, using targeted marketing and integrated communications tactics. (Reading time three to four minutes.)

White Paper: An effective, integrated and targeted PR and Marketing Communications program DOES NOT HAVE TO BE EXPENSIVE!

Abstract: The fact is that an integrated and targeted PR and marketing communications program is the most cost-effective way to conduct your promotional campaigns. In the present economy, every company is seeking ways to maximize the returns on its expenditures. This white paper deals with the methodology of conducting an integrated and targeted healthcare marketing program and the multiple benefits that can be derived from such a campaign. (Reading time three to four minutes.)

White Paper: How to Conduct a Cost-Effective PR and Marketing Communications Program

Abstract: This white paper deals with how to conduct a cost-effective PR and marketing communications program. An effective PR and marketing communications program does not have to be cost prohibitive. If you employ the right methodologies, your company can conduct an effective marketing program at a very reasonable cost. This white paper outlines a strategy for conducting such a program, including methodologies to be used and sample budget figures. (Reading time three to four minutes.)

White Paper: The Case for Using Outsourcing Assistance

Abstract: This white paper discusses the benefits of utilizing outsourcing as part of a successful marketing program. It explains why healthcare vendors should consider outsourcing and how to best employ this activity to create a successful marketing campaign. Specific benefits that can be derived from a well-developed marketing plan that uses outsourcing are also presented. Finally, the methodology and steps for integrating outsourcing into a successful marketing program are spelled out. (Reading time three minutes.)

White Paper: The Importance of Marketing Planning & Execution

Abstract: This white paper discusses the importance of marketing planning and execution. It explains why healthcare vendors should be conducting these activities and how to go about creating a successful marketing plan. Some of the pitfalls to avoid are covered and the benefits that can be derived from well-developed marketing plans are also presented. Finally, the methodology and steps for executing a successful, integrated marketing program are spelled out.
(Reading time three minutes.)

White Paper: The Case for Integrated Marketing

Abstract: This white paper discusses why healthcare vendors should be conducting integrated marketing programs. It defines what integrated marketing is and presents a comprehensive list of benefits that can be derived from integrated marketing campaigns. In addition, the methodology and steps for conducting a successful integrated marketing program are covered. And finally, the benefits of a successful integrated marketing campaign are discussed.
(Reading time three to four minutes.)

White Paper: The Case for Targeted Marketing

Abstract: This white paper discusses why healthcare vendors should be conducting targeted marketing programs. It defines what targeted marketing is and presents a comprehensive list of benefits that can be derived from targeted marketing campaigns. In addition, the methodology and steps for conducting a successful targeted marketing program are covered. And finally, methods for measuring the results of a campaign are discussed.
(Reading time three minutes.)

White Paper: The Case for Proactive Media Relations

Abstract: This white paper discusses why healthcare vendors should be conducting a proactive media relations program. It defines the subtle differences between media relations and public relations and presents a comprehensive list of benefits that can be derived from proactive media relations. In addition, the methodology and steps for conducting a successful program are covered. And finally, analytical methods for measuring the results and value of proactive media relations are presented.
(Reading time three minutes.)

Mr. Phillips is very knowledgeable about the healthcare industry and would be an asset to any company’s public relations effort.

  — Jim Hassing

Former Publisher
Healthcare Informatics & e.MD