River Bend Marketing provides a complete range of public relations and marketing communications services

How We Deliver Our Services

on't be concerned about how distance will affect our working relationship. We have very satisfied clients all across the U.S. With today's Internet communications, e-mail, pdf proofs, fax machines, and overnight delivery, you will think we are either right down the hall or just across town.

River Bend Marketing works from a proven methodology that our president developed over 20 years ago. When we begin working together, we will first go through a strategy planning process. (See illustration.) From this process we will jointly produce a Marketing Communications Matrix that will outline all of the communication activities that we are planning for a 12-month period. The Matrix also contains review and completion dates. At a glance, you can find the status of all your projects from one source. The Matrix is updated on an ongoing basis and contains a revision date, so as we discuss projects, we know we are working from the same information.

Our proactive public relations program has over 20 years of success behind it, and we can provide references to prove it from every major healthcare magazine.

Develop Marketing Communication Strategies

• Write effective strategic and tactical marketing communications plans that will accomplish your objectives.
• Devise communications strategies that support your marketing objectives and accomplish set goals.
• Launch new products.

Public Relations and Investor Relations

• Create complete proactive public and investor relations plans tailored to meet your company's specific needs.
• Write client case studies.
• Write your press releases.
• Place your releases in local media, trade journals and P.R. News Wire.
• Provide follow-up with editors to insure your best possible chance at placement.
• Develop ongoing rapport with editors on your company's behalf.
• Conduct press tours for company executives.

Sales Promotion Materials

• Provide consultation on the correct medium for your sales promotion literature.
• Design the correct vehicle for your sales message.
• Write results-oriented copy.
• Produce a quality finished product in the most cost-efficient manner possible.

Advertising

• Devise advertising strategies that get results.
• Design ad layouts that are impactful, memorable and tasteful.
• Create copy that stops and holds readers.
• Provide all materials for magazines.

Direct Mail / eMail Blasts

• Provide consultation to find correct vehicle.
• Design vehicle for stopping and reading power.
• Create copy that draws reader to desired conclusion.
• Provide mailing lists.
• Handle all processing.

Client and Consultant Newsletters / eNewsletters

• Design correct medium and format for your print and e-newsletters.
• Interview people for stories.
• Write all copy.
• Provide layout and design.
• Print and distribute.

Creative Designs and Printing

• Execute creative designs for all media.
• Produce accurate and cost-effective artwork.
• Provide superb photography and high-quality printing, including all necessary coordination.

Websites

• All the sites we create are fast loading, logical, easily navigable and browser friendly.
• We specialize in informational sites and also offer inexpensive e-commerce solutions.

Trade Shows and Exhibits

• Design impactful exhibit vehicles and booth graphics.
• Coordinate show attendance.

Company Presentations, Product Video Tapes and CD-ROMs

• Create company stories.
• Produce effective sales presentations and videos.
• Write scripts for presentations and videos.
• Coordinate all aspects of production.